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MV Agusta Trade-In and Loyalty Program: Now Through December 31, 2024




Take advantage of MV Agusta's Trade-In and Loyalty Program and ride away on a brand-new MV Agusta motorcycle, such as the 2024 MV Agusta Enduro Veloce. Running from May 24, 2024, to December 31, 2024, this program offers valuable rewards to both current and new MV Agusta enthusiasts, which can be used toward the purchase of new, unregistered MV Agusta bikes. Participants can receive up to $2,500 in incentives.


“We are thrilled to present this outstanding program to our valued collectors and new customers,” stated Luca Dovesi, General Manager of MV Agusta North America. “The Trade-In and Loyalty Program underscores our commitment to delivering value and recognition to our loyal customers while welcoming new riders to experience the artistry of a true Made-In-Italy motorcycle.”


The program features two tiers of incentives:


- Level 1 Loyalty Trade-In: A $2,500 reward for existing MV Agusta owners who provide proof of ownership, with no requirement to trade in an existing MV Agusta motorcycle.

- Level 2 Value Trade-In: A $1,500 reward for customers trading in any industry-recognized motorcycle. An additional $500 is available for those trading in a motorcycle from an Italian manufacturer, such as Ducati or Aprilia.


To participate, customers should visit an MV Agusta dealer with the following: details of their trade-in or loyalty motorcycle (brand, year, VIN, trade-in value), a photo of the motorcycle being traded in, a copy of the new MV Agusta motorcycle registration, and a copy of the bill of sale for the new MV Agusta motorcycle.


This nationwide offer is valid until the end of the year. For more information, visit your nearest MV Agusta dealer.



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